Almost every radio account rep has the task of coming up with their client’s creative. Most times the client gets anxious thinking it’s not working and they pull the ads. All you’re left with is multiple dead-end campaigns that didn’t seem to work.
In this video Jamie Aplin, CEO of CreativeReady gives a simple tip on how to turn a basic advertising script into a full blown AudioBrand for your client. Not only does this formula work, but it will secure the relationship between you and your client for years to come.