Before we get into our choices for the Top 10 Advertising Jingles of all time, it’s good to understand what makes a jingle so memorable. How do they work and are they even an effective tool when trying to gain brand recognition? They certainly are. In fact – advertising jingles are one of the most powerful and effective advertising tools that can be used in radio and television to this day. Research shows that the memory retention of a radio or TV commercial that incorporates a jingle, is recalled 10 times faster than that of an ad that just relies on spoken word and a generic music bed.
We recall audible-hooks far more accurately than we do visual-hooks. It’s just the way our brains are wired. Researchers actually have a name for this – they call it ‘Song-Struck-Syndrome’ or ‘Earworms.’ These are typically 15 – 30 second snippets of melody and music that make their way into our brain and never seem to leave. Studies also show that, the shorter and simpler the melody, the more likely it is to stick. This is why it’s typically advertising jingles and top 40 pop songs that are the most effective at getting stuck in our heads. Give a listen to our library of catchy advertising jingles and tell us which one gets stuck in your head the most.
In 1974, Alan Baddely and Graham Hitch discovered what is now referred to as the phonological loop. This process consists of the phonological store (your ‘inner ear’) remembering sounds in chronological order and then the articulatory rehearsal system (your ‘inner voice’) repeating those sounds in order to retain them. This incredible brain function is vital to children when developing speech and vocabulary as well as adults when learning new languages.
So now that you know how a catchy advertising jingle gets stuck in your head, let’s take a look at some of the most memorable jingles that we’ve come to know and love in the great big world of advertising.
Below you will find our candidates for the Top 10 Advertising Jingles of all time.
Now remember, this is only our opinion (and we welcome your opinion in the comment section below) – but we did put some effort into the process and here is the criteria we followed when making our selection: