It’s easy for those of us who work in radio to understand the benefits and potential when it comes to advertising on radio, but it’s not always easy getting our client to share the same point of view. But ‘seeing is believing’, or in the case of radio, ‘HEARING is believing!’


Attract New Radio Clients With The Click Of A Button

Instead of arriving at your meeting with nothing more than statistics, bar graphs or discounted buy rates, imagine having the ability to pitch your client with fully-produced ads and jingles! Take advantage of CreativeReady’s pre-produced advertising elements and find a few pieces that you think will exceed your client’s expectations. These may not be the final creative elements you end up using, but by presenting them with fully produced creative, you’ll not only be effectively painting them an ‘audible picture’ – you’ll also be showing them that you’re a self starter, by proactively working towards the creative stage.

If you’re feeling really confident, you can even go as far as making a few simple customizations and turning those stock creative elements into the final product with your client’s name and particulars. Wow! How impressed will they be hearing fully produced creative with their name and details even before they’ve commit to the buy!? More times than not, when you walk into a meeting with finished creative, you’ll walk out with a deal in hand!


Bonus Content

Something we haven’t talked much about, is the bonus content available with your All Access Membership at CreativeReady. Our stock photos, videos, logos and graphic design templates all provide you with the opportunity to be your client’s hero. Being in a continual relationship with your clients, you may from time to time hear them express need for things such as visual branding, graphic design elements or even video projects.

For example, you may have a new client (or prospective client) that also happens to be a brand new business – looking for some help on their visual identity and branding. Why not take a look through our catalog of stock logos and present them with a few ideas that you feel would suit them? Not only are you coming to the rescue with national quality radio creative, but now you’re even providing them with additional value they didn’t even expect! Just another way you can attract new radio clients with only a few clicks of your mouse!

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