Developing proper radio creative takes a number of laborious steps: conceptualizing, writing (and rewriting) scripts, recording voice, locating sound effects, editing, mixing and the list goes on. Sometimes, that perfect idea comes to mind right away and we’re quick to pull everything together. Other times, we can struggle for hours just trying to come up with an idea. If only there was a way to create new radio creative in minutes!
Conceiving and executing great ideas on a regular basis takes a lot of your time and resources. And they doesn’t always turn out the way you’d hoped they would! Often times, you’ll spend days crafting a campaign for your sales team, only to find out that the client wants to go in a “different direction.” Frustratingly, they don’t typically know what they WANT until they’ve heard something they DON’T want. Chances are good that the first thing they (sales) pitch, won’t end up getting used at all. Wouldn’t it be nice to have a library of pre-produced ads and script templates to pull from – even just to get the process started? Send your sales team out with a fully produced campaign from CreativeReady and let IT be the guinea pig – not something you’ve spent days perfecting.
Furthermore, one of the worst predicaments you can face as a producer is ‘creative block.’ You know as well as we do that it happens all the time! Nothing’s worse than a stack full of new spec ad requests – when you’re fresh out of ideas. Sometimes, all that’s needed is some inspiration or a basic idea to get the ball rolling. CreativeReady is exactly that! Whether it’s just a concept you’re looking to develop further on your own or something that’s already been flushed out and fully-produced, we have that (and much more) waiting for you in our extensive library of Stock Radio Advertisements and Jingles.