Podcasts are growing at an amazing pace – both in number and in quality. You can find a podcast for just about any topic you can imagine – usually with a pretty engaging host and professional sound. Podcasts have democratized talk-radio by allowing anyone with a mic and a computer to become a talk-show/radio host. It allows people who are passionate about a specific topic to talk about that topic freely. Perhaps you have already considered how to start a podcast!
It is this passion that has helped to grow the podcasting world so quickly. It appears to be taking over radio as we know/knew it. Fewer people are tuning into talk radio – while the majority are simply downloading their favourite podcast about their favourite topic. This gives “on-demand” control to the listener. For example, they can listen when commuting because they get to listen “on-demand” rather than wait for the local radio station to play the show they really want to hear.
While, some listeners choose to listen during their commute to work, others prefer to listen right before bed and still others might prefer to listen to podcasts in the evening, to help unwind after a long day. Podcasting allows the creator to reach their audience wherever they are – whenever they’re there – as opposed to radio which requires the listener to tune in at a very specific time. For this “on-demand” reason alone, it’s easy to see why people are gravitating to podcasts over radio.
Is Radio Doomed?
So here’s the question we ask ourselves – is “radio” as a medium “doomed”? If so, how long will it be before listeners stop tuning into radio altogether? As the internet gets quicker and less expensive, people will more than likely stop turning on their car-radios and start turning on music streaming services (like Apple Music, Spotify or YouTube’s Vevo). Internet Music Streaming services will cover the ‘music’ aspect of radio while podcasts are surely to take over the ‘talk-radio’ side of things. This is both bad and good news for current radio shows. The bad news is – it’s time to change your format (rather than fighting it). The good news is – the change is easy.
Start a Podcast!
If you are thinking about starting up a podcast of your own, it’s easier than you might think. If you have a computer with a microphone, you basically have everything you need. Simply hit “record” and upload an mp3 of the finished product to your website. There are many podcasting plugins for WordPress that are designed to make your podcasts fit with the required iTunes format – so it literally only takes a minute if your website is set up with WordPress already. BTW – For new, growing websites, we recommend using Blue Host – which has a 1 click WordPress installation.
From there, you might want to think about increasing the audio quality of your podcast by purchasing a decent vocal mic or adding your own theme music or segment music. You could even start sell advertising on your podcast once your listener base increases. These are all things we will be writing more about in the future so stay tuned for that! In the meantime, check out this promotional offer we’ve created specially for podcasters which allows you to download free music beds directly from our library of royalty free music beds! Check it out.
It looks like podcasting is quickly replacing radio for specific audiences. If you’re not Podcasting already, it’s a great time to “hop on the train”. If you already have a radio show, it might be a good idea to format it for podcasting as well. And if you’ve always dreamed of having your own radio-talk show, today’s a great day to get started on it!
Do you think podcasting will replace radio completely in the future? Let us know in the comment section below!