There are a few misconceptions or uncertainties when it comes to the value and expectation of stock content, and specifically in our case, Stock Radio Content. Below we will try and dispel any myths you may have heard regarding the use of pre-produced radio ads, jingles, scripts and music beds.
FALSE. All of our products, including radio ads, jingles, music beds and scripts, are designed to HELP your creative (and sales) teams. We’re here to be their 'sidekick’ or 'unfair advantage’ - not their replacement. In fact, it was an 'in-house’ production team that conceptualized 'Stock Radio Elements.’ We know first hand how demanding it can be having to produce new radio creative, day-in and day-out, which is why we built and developed CreativeReady. We are an on-demand creative resource that your team can pull from whenever they need - lessening their workload and increasing their overall productivity.
TRUE. It’s also true that you could win the lottery twice (however, highly unlikely). We have thousands of Stock Elements available for download and with so many items to choose from, it’s highly unlikely that a competing station will use the exact same creative at the exact same time. Furthermore, it wouldn’t be very smart of your competitor to pitch their client a campaign - that’s currently on the air, advertising one of your clients. It’s just not something anyone would do (unless they’re wanting to make themselves look incompetent). All of that said, your best bet is to become a CreativeReady member today, before any of your competing stations find out we exist. By then, you’ll be the first ones to market with our creative.
FALSE. We’re continually adding new content to the site. In fact, we have more content than we have people to upload it! Rest assured, we are working diligently to get new content added to the site on a regular basis. Have you looked through our library lately? There are thousands of pieces of stock content currently uploaded and new elements are being added all the time.
TRUE & FALSE. Even though our content IS exclusive to our members - it doesn’t mean that when you download a piece of that content, it becomes 'exclusive’ to you. We know that’s probably not the answer you want to hear - but that is the world of 'stock content’ - and it’s actually what makes it so great! Gone are the days of spending 'big-budget-dollars’ on national quality campaigns and jingles. By merging the world of 'stock content’ with radio advertising - we have successfully formulated a model that benefits everyone involved. Our creative team still produces 'big-budget-national-quality-content’ - but because we’re able to spread the cost out over multiple users, you’re able to purchase and use the creative at a fraction of its true cost. This is a great solution for your clients who have limited budgets but still expect you to produce high-quality content.
FALSE. Our content is created and developed by our team, exclusively for CreativeReady members. You simply will not find these products anywhere else online (if you do, please let us know so we can send them legal notice and some rotten tomatoes).
FALSE. Once again, because we’re able to spread the cost out over multiple users, you’re able to purchase and use the creative at a fraction of its true cost. Whether you choose to take advantage of an All Access Membership or you wish to purchase products one by one, you will notice a drastic savings when it comes to producing your radio creative. Outsourcing to ad agencies can cost a fortune and producing countless new radio spots internally can tie up valuable man-power. At CreativeReady, we give you 'ad-agency-quality’ products - at a cost that’s even far less than having your internal employees produce them.
FALSE. Anytime you download a Stock Radio Element from CreativeReady, we provide you with all of the individual source files needed to make customizations a breeze. This gives you ultimate flexibility when it comes to modifying your content and helps you achieve your final product quickly! Too good to be true? Try our free Demo Account in order to download our content and put it to the test.
FALSE. We also provide customizations (at an additional cost) for all CreativeReady members. We never force our customizations on you, but we also don’t want to leave you high and dry if you don’t have studio/editing capabilities. Whether you choose to have us do your customizations or you feel you can do them yourself - it’s easy to take any Stock Radio Element you hear on our site and turn it into a fully custom campaign for you or your client.
TRUE. Purchasing products from CreativeReady gives you the ability to download, modify, sell to your clients and broadcast worldwide - for up to 12 months after your individual-product purchase ("buy now" price) OR for as long as you maintain an active All Access Membership (monthly or annual). There are a few things however, you cannot do with our content. For example, you cannot re-distribute any CreativeReady content as source files or in a stock/template format, even if for free. For full details on how you can and cannot use our products, please thoroughly read the CreativeReady Easy License Agreement.
TRUE & FALSE. While it is true they can both use the account, it is not possible for multiple users to be logged into the account simultaneously. This is a security measure put in place to protect us from individuals who are hoping to purchase one license, but split the cost between multiple users. As a solution, we have developed a multi-license system, and additional licenses can be added to your account at a reduced cost.
TRUE & FALSE. In the case of all our 'bonus’ content including stock photos, stock videos and stock graphics, it’s rather simple. Once you purchase an element OR become an All Access Member - you are free to use them for life! This is also the case when it comes to our royalty free music beds and script templates. All you have to do is purchase a product once OR become an All Access Member and you’re free to use the products you purchase/download, forever! For all remaining products, including our fully produced radio ads and advertising jingles - you are free to modify, sell and broadcast these elements for up to 12 months after your individual-product purchase ("buy now" price) OR for as long as you maintain an active All Access Membership (monthly or annual).
If you still have questions please don't hesitate to call us + 877.422.1082