Developing new radio creative on a regular basis can really chew up a lot of your workday. Coming down with a serious case of ‘writer’s block’  can also seriously affect

We asked our CEO Jamie Aplin what it takes to write a successful advertising jingle. Here’s what he had to say: CR: What does the process looks like when you’re

The process of developing effective radio creative can bring even the strongest of minds to their knees. It’s a laborious task: Conceptualizing, writing (and rewriting) scripts, recording voice, locating sound

Jamie Aplin is the Founder and CEO of CreativeReady. It was his vision to level the playing field between national market and local market advertising creative. His plan to achieve

It’s common sense for us who work in the industry to understand the benefits of advertising on radio. It’s not however always easy getting prospects to share the same enthusiasm.

Imagine running a race against other runners, but every time you line up at the starting block, you automatically get moved halfway towards the finish line. THAT’S the advantage you’ll

Is it safe to say, that radio is no longer the same as it was a few decades ago? Radio’s not even the same as it was a few months

If one of your New Year resolutions was to finally get a podcast up and running, you might be asking your self, “where do I start” and “what sort of

I get loads of people asking me what the recording process looks like and what sort of ‘tools’ or equipment are needed to make it happen.  So I’ve decided to

Last week we looked at how to record a full band in a live session with just 8 active inputs. The biggest question mark from that post was “How do

Last week we talked about capturing a big natural drum sound with only 4 microphones. This week, I’d actually like to stay with the drum theme and help resolve one of

We’ve spent the last few weeks talking drums and I’ve stressed the importance of getting the drums right off the hop – because they are the bedding of your track.