It’s common sense for us who work in the industry to understand the benefits of advertising on radio. It’s not however always easy getting prospects to share the same enthusiasm.

Imagine running a race against other runners, but every time you line up at the starting block, you automatically get moved halfway towards the finish line. THAT’S the advantage you’ll

Is it safe to say, that radio is no longer the same as it was a few decades ago? Radio’s not even the same as it was a few months

If one of your New Year resolutions was to finally get a podcast up and running, you might be asking your self, “where do I start” and “what sort of

I get loads of people asking me what the recording process looks like and what sort of ‘tools’ or equipment are needed to make it happen.  So I’ve decided to

Last week we looked at how to record a full band in a live session with just 8 active inputs. The biggest question mark from that post was “How do

Last week we talked about capturing a big natural drum sound with only 4 microphones. This week, I’d actually like to stay with the drum theme and help resolve one of

We’ve spent the last few weeks talking drums and I’ve stressed the importance of getting the drums right off the hop – because they are the bedding of your track.

As a producer, one of the elements you’ll be expected to “produce” is – BIG guitar tones. Simple. Just double the same guitar part 2 – 4 times and then

Most home studios these days come equipped with a standard 8 channel input audio interface. This could be a Digidesign 002 or 003, a Focusrite Saffire, an Apogee Ensemble, a

According to Wired.Com in their recent article on the new Snapchat tool called ‘Discover‘, the days of good old fashion advertising are far from over.  It’s been argued that as younger

All of my “non-creative” friends (or maybe I should say “creatively-impaired” friends) all think I have the best job in the world.  “You get paid to sit around, drink coffee