Welcome to the CreativeReady blog.

Advertising Doesn’t Sell…

The purpose of advertising is to sell products. No, the purpose of advertising is to build brand awareness and generate traffic. If you search Amazon, you’ll find 71,558 books on

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The Creative Process

Last Tuesday, we presented our Radio Sales Essentials full-day training to another sold-out group. I always learn so much from these sessions – what sellers are thinking, what they are

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Radio Works, Your Ad Just Sucks!

If you’re anything like me, the day after Labour Day can be an emotional rollercoaster.  Summer is officially over, kids are back to school (at least some are) and parents

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Ideas Are The New Currency

If you’ve ever experienced difficulty trying to get the attention of a business owner, you’re not alone. I know. It’s almost a laughable statement. Of course you’ve experienced this. It’s

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2020 Vision.

If you’re anything like me, you typically spend the Christmas holidays dreaming of what next year might look like and more than likely evaluating what this year did look like.

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Fact: Jingles Boost Ad Revenue.

If you’re selling radio in a 100+ ranked or more likely an un-ranked market, it really is ALL about ideas! It’s about building brands and engaging local business owners who

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